Zidane is roped in to fund a global charity cause. Good for him, it is great to see him still around and playing a role for world peace.
MUMBAI: International humanitarian organization Right To Play, the Adi Dassler Fund and international football star Zinedine Zidane have joined forces to launch a global initiative to raise funding for Right To Play programs around the world.
In doing this, they will raise awareness of sport as a tool for addressing critical development issues, like the lack of basic education and health information and the impact of conflict.
The centerpiece of the awareness initiative is the Right To Play symbol, a red ball. Right To Play has been using the red ball to represent its organization and as a symbol for change through sport since 2002. Together with adidas, Right To Play has re-designed the ball and for the first time is launching a global initiative to create awareness of the organization and for the role of sport for development in some of the most disadvantaged areas around the world.
Replica mini red balls will be on sale at adidas stores worldwide with all of the proceeds going back to Right To Play programs. The awareness initiative is primarily being driven by the thousands of retail employees at adidas stores who have been trained as Right To Play ambassadors and through the stores themselves, which are being transformed to showcase the work that Right To Play is doing in Africa, Asia and the Middle East, states an official release.
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